![]() ![]() If you do happen to receive a bad review, make sure to respond to that customer. However, don’t offer incentives to customers in exchange for a review, as this goes against Google’s guidelines. Ask users who’ve had good experiences with your business to write a review. How can you make sure you’re getting good reviews? Google actually encourages you to ask customers for their opinions, which are placed next to your listing in Google Maps and your Knowledge Panel results. In other words, if you have poor reviews or no reviews, people are unlikely to trust or frequent your place of business. 92% of users will use a local business if they have 4-star rating or higher. We all know reviews are valuable, but are they really a must-have?Īccording to Invesp, 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations. People trust other people’s experiences and opinions, bad or good, and their decision to frequent a business may be affected by what other customers have said online. Reviews are often a guiding light for potential customers. Your GMB listing is your new homepage, so what do you want people to know about your business? How can you make someone’s first impression a positive one?Ĭan’t think of questions to ask of your own business? Ask customer service and sales reps of your company to identify questions often asked about your business.Ī great example of engaging customers Reviews Remember, you can ask your own questions, so take advantage of this opportunity to answer FAQs right here in your GMB listing. In some cases, people will write negative responses about your business or even point potential customers towards a competitor. While most people who give answers are just trying to provide useful information, you won’t always be so lucky. Similar to the business listing details, anyone can ask and answer a question about your business, including your competitors! Pay attention to your profile to make sure questions are being answered accurately and by you. The Questions & Answers feature is one of the most important features on your GMB profile. Google is basically begging for information to share with your customer base (for free!), so why not take advantage of this opportunity? Questions and Answers If you want to outshine the competition, you need your profile to be as complete as possible, providing Google and potential visitors with as much information as you can. With that in mind, your GMB profile will be many customers’ first impression of your brand, so make it count! The More, The Better So treat that like your homepage.” – Greg Gifford “People don’t need to come to your website anymore - they can get all that information from GMB. All of that important information is front and center of the GMB profile. hours of operation, phone number, location, etc. Google is making it easier for users to research everything they need to know about a business without having to click through to their actual website, e.g. Google is placing more importance on the GMB profile, with GMB search signals increasing 32.14% from 2017 to 2018. One of the main takeaways from his talk was that for local businesses, Google My Business is your new homepage. an online business from a location that customers never visit, you are not eligible for a listing.Īt this year’s MozCon, we were treated to a session by Local SEO expert Greg Gifford. According to Google, “Listings on Google My Business can only be created for businesses that either have a physical location that customers can visit, or that travel to visit customers where they are.” If you run e.g. However, only certain businesses can be eligible for a GMB account - specifically, businesses that have physical locations. Who hasn’t Googled, ‘The best tacos near me’, when trying to find a place for dinner? If you want people to find your business when they search for these kinds of terms, you need a GMB profile. GMB profiles appear in a number of Google search features, such as Google local search results in Maps, the Knowledge Graph, and more. ![]() Google My Business (GMB) is a free tool from Google that allows business owners to create and manage a profile for their company. Whether you’re a local florist, restaurant, or any location-based business, here’s the lowdown on how to fully optimize your listings in order to make the biggest impact. This powerful tool is a mainstay for local businesses, and if your profile is not fully optimized, you could be losing out on potential visitors and conversions. Maintaining a Google My Business listing has become a must for local SEO. ![]()
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